As a result of extensive market research, the Antix platform has deeply understood the needs of the end-user and the key trends in the industry. This has allowed for a more accurate definition and segmentation of the project's target audience, which, in turn, will assist in the development and promotion of products that meet users' expectations and preferences. Based on the obtained data, a profile of the target group that is most likely to be interested in Antix's innovative solutions has been formed:
Demographic Overview:
Age: 25-45 (this age group is more tech-savvy, financially capable, and likely to invest in digital assets).
Gender: Predominantly male (70%).
Income: Middle & hi hi gher.
Education: Higher (particularly in STEM fields - a better understanding of technology and finance).
Psychographic Profile:
Interests: Technology & innovation, digital art & collectibles, gaming & virtual worlds, blockchain & cryptocurrency.
Behaviors: Early adopters of technology, active on social media & online forums, participants in online investment communities, regular consumers of digital content (e.g., streaming services, online games).
Values: Open to new experiences, emphasis on decentralization and democratization of finance, preference for investments with high growth potential.
Geographics:
Europe (UK, Germany, France, Netherlands – EU generally), Asia (Singapore, South Korea, Japan, China).
Spending Amount:
$2K–$3K (around 2% of all crypto users participate in ICO globally).
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