# 1. Market Overview Nowadays the internet is the central nervous system of global society, fundamentally reshaping interaction, work, and entertainment. Global connectivity in numbers: 5.56 billion people are online, representing 67.9% of the world's population. Users spend an average of 6,5 hours online daily. What people do online: the most common online activities have become almost universal among internet users messaging apps - 95.2%, social networking - 94.9%, using search engines - 81.8%, online shopping - 75.5%. The digital environment has evolved from a mere tool for tasks into a primary platform for global community integration. A digital profile is no longer just a data point; it is a curated persona essential for identity, social interaction, and belonging in the modern world. Key driver - AI Integration. Artificial Intelligence is now seamlessly embedded into the digital experience, powering everything from search and content recommendations to personalized advertising, which grew to a $613 billion market in 2024. The line between online and offline life has blurred beyond distinction. The internet is not a place we visit but a space where we live, work, and connect, making our digital identity as important as our physical one. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://antix.gitbook.io/antix-white-paper/1.-market-overview.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.