1. Market Overview

Nowadays the internet is the central nervous system of global society, fundamentally reshaping interaction, work, and entertainment. Global connectivity in numbers: 5.56 billion people are online, representing 67.9% of the world's population. Users spend an average of 6,5 hours online daily.

What people do online: the most common online activities have become almost universal among internet users messaging apps - 95.2%, social networking - 94.9%, using search engines - 81.8%, online shopping - 75.5%.

The digital environment has evolved from a mere tool for tasks into a primary platform for global community integration. A digital profile is no longer just a data point; it is a curated persona essential for identity, social interaction, and belonging in the modern world. Key driver - AI Integration. Artificial Intelligence is now seamlessly embedded into the digital experience, powering everything from search and content recommendations to personalized advertising, which grew to a $613 billion market in 2024.

The line between online and offline life has blurred beyond distinction. The internet is not a place we visit but a space where we live, work, and connect, making our digital identity as important as our physical one.