# Key Issues

Interaction in the digital space has far exceeded the boundaries of direct dialogue between ordinary users. New participants, such as influencers and companies, are actively joining the digital dialogue. Each party involved in digital interaction faces unique challenges:

1. **Users:** in modern digital environments, many users are unable to fully express their individuality or customize content to their personal preferences. Web2 applications often lack features that allow for the creation of unique profiles or the customization of interfaces and functionalities. This leads to users feeling depersonalized and limited in their capabilities, which decreases their engagement and satisfaction with digital services.
2. **Companies:** in a highly competitive environment with ever-growing customer expectations, companies must provide more targeted and individualized services. Additionally, the use of standard chatbots and automated systems without the ability for a personal approach reduces the quality of interaction with customers, which can negatively impact customer loyalty and satisfaction.
3. **Influencers:** constantly creating new and interesting content requires significant effort, which can be particularly challenging for influencers working alone or with limited resources. Furthermore, the high-quality standards set by the audience require continuous investment in equipment, software, and other resources. These constraints diminish their ability to maintain a high level of engagement with their audience.

**The implementation of digital humans in various aspects of digital interaction will address the challenges faced by users, companies, and influencers, enhancing personalization, interaction, and the efficiency of content creation.**

<figure><img src="/files/gQChubqgaMYN1fbjvgFk" alt=""><figcaption></figcaption></figure>


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